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Improving “Difficult Conversations”: Tips for Researchers

by admin | Jun 23, 2020 | Uncategorized

Our team recently came across an interesting interview with Peter Coleman, the founder of the Difficult Conversations Lab at Columbia University, a lab dedicated to the practice of discussing challenging topics. Coleman has some helpful advice for everyone on how to...

Diversity Marketing: How Cultural Diversity Affects Marketing

by admin | Jun 12, 2020 | Uncategorized

There is a hidden piece of any successful marketing campaign: diversity. We’ve already discussed why diversity is so important for multicultural market research. Today, we’re going to discuss exactly how cultural diversity can affect marketing.  What is Diversity...

Challenges That Might Arise in Cross-Cultural Research

by admin | Jun 5, 2020 | Uncategorized

Our world is constantly evolving. And with this evolution comes a big change: cross-cultural growth. People move from one country to another, uprooting their whole lives while maintaining – as much as possible – their identity and customs. All this while...

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