Zebra Strategies: The Blog

Our blog explores what elements create great research and best practices for thoughtful brands.
Read on for breaking research news, advice, and tips on how to approach touchy research topics with care.

These are my musings and deeply held introspections on some of the external factors that impact research but are often not acknowledged …

Rosemarie Ingleton's journey from a working-class family in Jamaica to a renowned dermatologist and entrepreneur in New York City is a testament to the power of hard work, perseverance, and a supportive community. Despite facing limitations related to economics and social class, Rosemarie's father's early encouragement and her mother's constant support nurtured her innate drive to succeed.

Venice Ishibashi, an immigrant, focused on work to survive and pursue the American dream. She went back to school in her late 30s, graduated with two degrees, and got a master's degree in a year. As a proud American citizen, she never thought her story could be a chapter of Black History, but she is now proud to be contributing to it.

In an interview with Wendy Peters, a child of Grenadian immigrants, we explore how her family's migration to the United States influenced her career aspirations and shaped her approach to success. Wendy's experience as an immigrant shaped her perspective on success, driving her to pursue a college degree and achieve independence. Success, for her, meant creating a better life for herself and her family.

My analogy for entrepreneurship is likening it to a theme park. Each ride offers a different experience - the good, the bad, and the ugly. In summary, entrepreneurship can be uncomfortable, unexpected, and challenging, but it can also bring small and significant wins that make you feel like you're on top of the world.

Tope Ajala's experience growing up in a Nigerian immigrant household in the UK shaped her immigrant mindset, instilling in her a belief that there were no barriers to her success. However, as a black immigrant, Tope has also had to navigate the complexities of race and identity in her career. Despite these challenges, she is now a Global Head of Diversity, Equity & Inclusion, driven by a goal to create a more equitable world for all. Her story is a testament to the power of hard work and determination in the face of adversity.

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