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The Importance of Matching Researchers to Participants Demographics

by admin | Jan 14, 2021 | Featured

Gathering representative data requires matching researchers to appropriate participants. Many businesses make the mistake of creating social research on the convenience of sampling participants rather than using the most appropriate demographics or candidates. This...
Improving “Difficult Conversations”: Tips for Researchers

Improving “Difficult Conversations”: Tips for Researchers

by admin | Oct 10, 2019 | Featured

Our team recently came across an interesting interview with Peter Coleman, the founder of the Difficult Conversations Lab at Columbia University, a lab dedicated to the practice of discussing challenging topics. Coleman has some helpful advice for everyone on how to...

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