Our team recently came across an interesting interview with Peter Coleman, the founder of the Difficult Conversations Lab at Columbia University, a lab dedicated to the practice of discussing challenging topics. Coleman has some helpful advice for everyone on how to...
There is a hidden piece of any successful marketing campaign: diversity. We’ve already discussed why diversity is so important for multicultural market research. Today, we’re going to discuss exactly how cultural diversity can affect marketing. What is Diversity...
Our world is constantly evolving. And with this evolution comes a big change: cross-cultural growth. People move from one country to another, uprooting their whole lives while maintaining – as much as possible – their identity and customs. All this while...
Market research is a key component of any successful marketing effort. In order for a campaign to succeed, a new product launch to be effective and a corporate message to be delivered the right way, there’s always extensive research behind it. Inclusion and diversity...
1 in every 10 students in New York City are homeless. The New York Times recently released a photo essay that takes a look at the crisis. The piece is a moving and impactful window into the lives of Sandivel and Darnell, two of the 114,085 students in NYC who...
Last week, the team at Zebra Strategies had the honor of attending the Osborne Association’s Second Annual Transgender Day of Remembrance. The event showcased a variety of voices and points of view. In this year alone, 22 trans people have been killed in the...
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