“The past is never dead. It’s not even past.” What relevance does this famous line from William Faulkner have to the development and rollout of the COVID-19 vaccine? For the Black community, it’s everything. Failure to grapple with history has concrete consequences....
Trauma is, unfortunately, widespread in our society. Especially after a year like 2020, which was racked with political turmoil, racial unrest, and a global pandemic, it’s safe to assume that everyone has experienced trauma of some kind. Dealing with consistent bad...
Our team recently came across an interesting interview with Peter Coleman, the founder of the Difficult Conversations Lab at Columbia University, a lab dedicated to the practice of discussing challenging topics. Coleman has some helpful advice for everyone on how to...
There is a hidden piece of any successful marketing campaign: diversity. We’ve already discussed why diversity is so important for multicultural market research. Today, we’re going to discuss exactly how cultural diversity can affect marketing. What is Diversity...
Our world is constantly evolving. And with this evolution comes a big change: cross-cultural growth. People move from one country to another, uprooting their whole lives while maintaining – as much as possible – their identity and customs. All this while...
Market research is a key component of any successful marketing effort. In order for a campaign to succeed, a new product launch to be effective and a corporate message to be delivered the right way, there’s always extensive research behind it. Inclusion and diversity...
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