by admin | Jun 23, 2020 | Uncategorized
Our team recently came across an interesting interview with Peter Coleman, the founder of the Difficult Conversations Lab at Columbia University, a lab dedicated to the practice of discussing challenging topics. Coleman has some helpful advice for everyone on how to...
by admin | Jun 12, 2020 | Uncategorized
There is a hidden piece of any successful marketing campaign: diversity. We’ve already discussed why diversity is so important for multicultural market research. Today, we’re going to discuss exactly how cultural diversity can affect marketing. What is Diversity...
by admin | Jun 5, 2020 | Uncategorized
Our world is constantly evolving. And with this evolution comes a big change: cross-cultural growth. People move from one country to another, uprooting their whole lives while maintaining – as much as possible – their identity and customs. All this while...
by admin | Mar 30, 2020 | Uncategorized
Market research is a key component of any successful marketing effort. In order for a campaign to succeed, a new product launch to be effective and a corporate message to be delivered the right way, there’s always extensive research behind it. Inclusion and diversity...
by admin | Dec 10, 2019 | Uncategorized
1 in every 10 students in New York City are homeless. The New York Times recently released a photo essay that takes a look at the crisis. The piece is a moving and impactful window into the lives of Sandivel and Darnell, two of the 114,085 students in NYC who...
by admin | Dec 6, 2019 | Uncategorized
Last week, the team at Zebra Strategies had the honor of attending the Osborne Association’s Second Annual Transgender Day of Remembrance. The event showcased a variety of voices and points of view. In this year alone, 22 trans people have been killed in the...
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