"My 12-year journey as a black female entrepreneur is an opportunity for me to change the trajectory for my family and those who will come after me."
Amore Philip, CEO, Apples & Oranges Public Relations
What does being a Black Female Entrepreneur mean to you?
As a black female entrepreneur, I sometimes feel like a unicorn despite how far I have come. There are days when I question and doubt myself, as it can sometimes get lonely.
My 12-year journey as a black female entrepreneur is an opportunity for me to change the trajectory for my family and those who will come after me. Entrepreneurship means the chance to build a legacy and inspire others. Ultimately, it’s an opportunity to make a mark in the world.
When the atmosphere becomes challenging, what drives you to keep going?
When the going gets tough, I always remember why I started. It is what keeps me going. There are days when I want to give up and quit, but my reason for getting started keeps me in the game.
I see trials and tribulations as an opportunity to grow and learn. Every challenge comes to you to give you something, not to take away from you.
What advice do you have for Black Women who may be considering entrepreneurship?
My advice for black women entrepreneurs would be to get clarity on what you want and, most importantly, why. Look to your industry leaders to see what is happening and who is doing what, and become a sponge for knowledge.
Engage with someone who could mentor you and help guide you on the best way to start your entrepreneurship journey. In addition, whatever you do, consult with someone who can help you put together a start with a good business plan/roadmap and a good accountant. It will save you from costly mistakes that could have been prevented.