about zebra strategies

We Are the Love Child of Curiosity & Non-Judgement

Our Story

Dazzle With Definition

Zebra Strategies is a woman- and minority-owned/led qualitative and quantitative market research and strategy firm specializing in marginalized, vulnerable, and hard-to-reach populations. 

In 2001, our CEO Denene Rodney went on a Safari in Tanzania during the wildebeest migration. The guide’s explanation about zebras’ unique stripe patterns resonated deeply with her vision of respecting individuality.

The Birth of Zebra Strategies

Inspired by the zebra’s individuality, Denene founded Zebra Strategies a year later. The firm is dedicated to unearthing strategies that uncover, honor, and bring dignity to all stripes.

Our Mission Today

Harlem-based, we continue to focus on respecting people’s individuality, ensuring that diverse voices are heard and valued in market research.

Founder and CEO

Denene Jonielle Rodney

About Denene

Denene Rodney is a personable, spirited professional who enjoys connecting with everyone she meets. Whether it’s a cab driver, a Fortune 500 executive, or a Home Depot clerk, Denene strikes up conversations with dignity and respect, leaving each person feeling seen and valued. A Syracuse Communications alumni, Denene has made communications the foundation for everything that she does.

Her approach to life was shaped by her parents and grandmother, who instilled in her the belief that “to whom much is given, much is required.” So, how does this guide you now? Need some info to support. Growing up in the New York suburbs, Denene often felt like an outsider looking in. That experience gave her a unique perspective on “othering,” which she now channels into her work, her life, and her uncanny ability to create connections where none existed. You have to make the case about how othering give you the unique perspective of the lived experiences of people in your communities.

Denene Jonielle Rodney.webp

our team

Our Team Of Helping Hands

Zebra Strategies is made up of some of the most thoughtful and dedicated people you will ever meet, and we aren’t just saying that. Learn more about each member of our experienced and amazing team.

Carolyn

VP of Operations

Nero

Senior Strategist

Nadine

Business Development

Michael

Business Development

Rachel

Junior Analyst

Marglucy

Communications Coordinator

Regina

Project Manager

Our Clients

We are proud to have earned our stripes working with clients that include Fortune 500 companies in technology and healthcare, government and public advocacy offices, and community organizations. These are a few of the clients working to make a difference.