We Are the Love Child of Curiosity
Researchers, market strategists, confidants. By leading with compassionate empathy, we create a safe space for our research subjects to voice what you need to hear for your work to be inclusive and successful.
Who We Are
Zebra Strategies is a woman- and minority-owned/led qualitative and quantitative market research and strategy firm specializing in marginalized, vulnerable, and hard-to-reach populations.
Our research subjects often hide their feelings, staying quiet because of invisibility, distrust, and fear. To us, they are zebras—masters of camouflage, yet beautiful and unique because of the stripes that allow them to hide. We are your expert in revealing the stripes around you.
Who You Are
We are as curious about you as we are about our research subjects. All we ask is that you have:
Our Five Central Tenets™
in every interaction
in all research results
handling of experiences
in establishing connections
by elevating empathy to action
Founder and CEO
Denene Jonielle Rodney
Denene created Zebra Strategies because she wanted to provide a conduit through which multimillion-dollar corporations, agencies, and organizations could understand the importance of trust and truth in culture, ethnicity, and socioeconomic experiences. Her unique research methods take into account the nuances that someone with a more traditional background might overlook, and she takes pride in the fact that it’s her job to not only acknowledge those differences but to bring them to life when developing insightful strategic marketing plans for her clients.
Known for her warmth and humor, she creates a safe space for people to open up, tell their stories, and maintain their dignity. She has a unique ability to communicate with someone having a sixth-grade education, just as easily as with a room full of corporate executives. Her mission for everyone is the same: give people a voice, lift them up, and increase opportunities, thereby gently shaping the world into a better place.
“We are humbled by the trust given to us over the years and remain dedicated to bettering lives and communities.”
Our Team of Helping Hands
Get to know us! Learn a little bit more about the helping hands who work hard, building connections and making a difference every day.
"The hand is the visible part of the brain."