The Blog

Our blog

Our blog explores what elements creates great research and best practices for thoughtful brands. Read on for breaking research news, advice, and tips on approaching touchy research topics with care.

Owning Uncertainty: How To Say ‘I Don’t Know’

Owning Uncertainty: How To Say ‘I Don’t Know’

Consumer expectations are changing, and it’s vital that brands keep up. Ethical behavior is now a major consideration for brand purchases. In fact, nearly two in three people say they choose, switch, avoid, or boycott a brand based on its stand on social issues.

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Shining a Light on the Homeless Student Epidemic in NYC

Shining a Light on the Homeless Student Epidemic in NYC

Our team recently came across an interesting interview with Peter Coleman, the founder of the Difficult Conversations Lab at Columbia University, a lab dedicated to the practice of discussing challenging topics. Coleman has some helpful advice for everyone on how to communicate better.

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Spotlight on Lil Nas X: Playful Nonconformist

Spotlight on Lil Nas X: Playful Nonconformist

Consumer expectations are changing, and it’s vital that brands keep up. Ethical behavior is now a major consideration for brand purchases. In fact, nearly two in three people say they choose, switch, avoid, or boycott a brand based on its stand on social issues.

read more
Brené Brown On Empathy

Brené Brown On Empathy

We at Zebra Strategies believe empathic listening is necessary for conducting insightful research. Through this practice, we create a safe space to navigate highly sensitive and deeply personal subject matter.

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Improving “Difficult Conversations”: Tips for Researchers

Improving “Difficult Conversations”: Tips for Researchers

Our team recently came across an interesting interview with Peter Coleman, the founder of the Difficult Conversations Lab at Columbia University, a lab dedicated to the practice of discussing challenging topics. Coleman has some helpful advice for everyone on how to communicate better.

read more

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