The Blog
Our blog
Our blog explores what elements creates great research and best practices for thoughtful brands. Read on for breaking research news, advice, and tips on approaching touchy research topics with care.
Chidibere Ibe Interview
Recently, I saw an illustration of a fetus in its mother’s womb that gave me pause. There was nothing inherently unique about this illustration, except this was the first time I had ever seen a medical illustration of...
Research & Shame
These are my musings and deeply held introspections on some of the external factors that impact research but are often not acknowledged or addressed as it relates to its impact. Let’s get into it. SHAME… Shame is...
Why Internet Access Matters
Is Internet access a luxury? Or should it be a basic human right? In this article, we discuss the main issues why having access to an Internet connection is absolutely necessary for this day and age, and thus should by...
Closing The Digital Divide With Mobile Optimization
The digital divide is a huge issue. And not only for all American citizens but also for all the corporations who are looking to connect with both their users and potential customers. But when a large percentage of the...
The Costs of the Tuskegee Experiment on Vaccine Engagement
“The past is never dead. It’s not even past.” What relevance does this famous line from William Faulkner have to the development and rollout of the COVID-19 vaccine? For the Black community, it’s everything. Failure to...
Addressing Chronic Trauma in Marginalized Communities
Trauma is, unfortunately, widespread in our society. Especially after a year like 2020, which was racked with political turmoil, racial unrest, and a global pandemic, it’s safe to assume that everyone has experienced...
The Importance of Matching Researchers to Participants Demographics
Gathering representative data requires matching researchers to appropriate participants. Many businesses make the mistake of creating social research on the convenience of sampling participants rather than using the...
Improving “Difficult Conversations”: Tips for Researchers
Our team recently came across an interesting interview with Peter Coleman, the founder of the Difficult Conversations Lab at Columbia University, a lab dedicated to the practice of discussing challenging topics....
Diversity Marketing: How Cultural Diversity Affects Marketing
There is a hidden piece of any successful marketing campaign: diversity. We’ve already discussed why diversity is so important for multicultural market research. Today, we’re going to discuss exactly how cultural...
Challenges That Might Arise in Cross-Cultural Research
Our world is constantly evolving. And with this evolution comes a big change: cross-cultural growth. People move from one country to another, uprooting their whole lives while maintaining - as much as possible - their...
Multicultural Market Research: Why is Diversity so Important?
Market research is a key component of any successful marketing effort. In order for a campaign to succeed, a new product launch to be effective and a corporate message to be delivered the right way, there’s always...
Owning Uncertainty: How To Say ‘I Don’t Know’
Consumer expectations are changing, and it’s vital that brands keep up. Ethical behavior is now a major consideration for brand purchases. In fact, nearly two in three people say they choose, switch, avoid, or boycott a brand based on its stand on social issues.
Revealing America’s Expanding Racial Diversity Through Six Maps
Consumer expectations are changing, and it’s vital that brands keep up. Ethical behavior is now a major consideration for brand purchases. In fact, nearly two in three people say they choose, switch, avoid, or boycott a brand based on its stand on social issues.
Shining a Light on the Homeless Student Epidemic in NYC
Our team recently came across an interesting interview with Peter Coleman, the founder of the Difficult Conversations Lab at Columbia University, a lab dedicated to the practice of discussing challenging topics. Coleman has some helpful advice for everyone on how to communicate better.
Lifting Each Other Up: The Second Annual Transgender Day of Remembrance
Our team recently came across an interesting interview with Peter Coleman, the founder of the Difficult Conversations Lab at Columbia University, a lab dedicated to the practice of discussing challenging topics. Coleman has some helpful advice for everyone on how to communicate better.
Spotlight on Lil Nas X: Playful Nonconformist
Consumer expectations are changing, and it’s vital that brands keep up. Ethical behavior is now a major consideration for brand purchases. In fact, nearly two in three people say they choose, switch, avoid, or boycott a brand based on its stand on social issues.