Our Services

A little about what we do

Research study design

Implementation, fielding and reporting analysis

Focus group recruiting

Virgin respondents, community based

Intercept surveys

Mall, street and other locations

Online & mobile research

Connecting to our respondents in an always-connected world.

Focus group moderating

Hispanic, African-American, consumer, business-to-business, trend-spotting

Usability testing

A place for everything and everything in its place.

Field management

Nationwide, regional and local

In-depth interviews

Facilitation and recruiting, triads, dyads, buddy groups, off-site focus groups

time for a 

tough conversation?

Inexperienced in a topic that a client wants
to work on?

Race, ethnicity, culture and socioeconomic issues are not easy topics, but we at Zebra Strategies tackle these conversations regularly with dignity, cultural competence, and direct experience.

We invite our clients to join us

to create meaningful dialogue and understanding with purpose and conviction. As we become a more and more diverse society, there exists a need for more dialogue around race, ethnicity, and culture.  Why so?

Because to truly accomplish our business objectives we should all be open and available to learning and growth.  Change is inevitable but growth is optional.   

Where to start? 

Based on our 19 years at this we have some quick thoughts:

• Stay open-minded in conversations and interactions, especially if it is a culture, race or experience, different from your own.

• Reserve judgment and remain in a place of observation, not assumptions. 

• Go into a research process looking at what you can learn, and be inquisitive. 

We believe it is better to ask permission than forgiveness.  So, the best way to start is by asking yourself how can I lead with kindness and inquisitiveness; and how can I assist in creating dignity in all situations.  Heavy stuff? Yes. This is why we do what we do at Zebra Strategies.

Here are some helpful facts to keep in mind:

Hispanic/Latino/Latinx is not a race so it is possible to be both Hispanic & Black or Hispanic and White. The U.S. Census Bureau defines the ethnonym Hispanic or Latino to refer to “a person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race” and states that Hispanics or Latinos can be of any race, any ancestry, any ethnicity. Also, when determining how to address a person of Spanish heritage ask them what they prefer to be referred to as, and then use that term. 

Race, ethnicity, and culture are complicated issues with nuances that are subtle, so always look for opportunities to learn and not assume that the information that you have access to is enough to consider yourself fully informed.  Doing this can have unintentional adverse effects. 

Asian is not just Chinese/Korean/Japanese but encompasses the following countries.  The 2000 and 2010 U.S. Census Bureau definition of the Asian race is: “people having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian subcontinent (for example, Cambodia, China, India, Indonesia, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam)”.

Safe Space – The term safe space refers to places created for individuals who feel marginalized to come together to communicate regarding their experiences with marginalization, most commonly located on university campuses in the western world.  We at Zebra Strategies create Safe Spaces and ask that our clients help us do the same.  Many people are intimated to express their true thoughts, so giving them a safe space with individuals who are trusted and credible real insights can emerge.

We believe it is better to ask permission than forgiveness.  So, the best way to start is by asking yourself how can I lead with kindness and inquisitiveness; and how can I assist in creating dignity in all situations.  Heavy stuff? Yes. This is why we do what we do at Zebra Strategies.

Our reference library

We don’t always have all of the answers or know everything about a topic when we begin a project. When that happens, we make sure to reach out to experts in the field and read up as much as we can. We hope these resources are beneficial to you and your team!



Find something useful? We’d love to hear it, ping us on social media @ZebraStrategies

Books

Got a few hours to spare? Get cozy with these reads

Latinos, Inc.

Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole.

Buy on UC Press

On Intersectionality: Essential Writings

For more than twenty years, scholars, activists, educators, and lawyers—inside and outside of the United States—have employed the concept of intersectionality both to describe problems of inequality and to fashion concrete solutions.

Buy on Amazon

 

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