We Are the Love Child of Curiosity
and Non-Judgement
Researchers, market strategists, confidants. By leading with compassion & action, we create a safe space for our research subjects to voice what you need to hear for your work to be inclusive and successful.
Who We Are
Zebra Strategies is a woman- and minority-owned/led qualitative and quantitative market research and strategy firm specializing in marginalized, vulnerable, and hard-to-reach populations.
Our research subjects often hide their feelings, staying quiet because of invisibility, distrust, and fear. To us, they are zebras—masters of camouflage, yet beautiful and unique because of the stripes that allow them to hide. We are your expert in revealing the stripes around you.
Who You Are
We are as curious about you as we are about our research subjects. All we ask is that you have:
- An open mind, especially if culture, race, or experience is different from your own
- Curiosity without assumptions or judgments
- Acceptance that there is much you have yet to know
Our Five Central Tenets
The Dazzle Method
At Zebra Strategies, we believe in the power of individuality and the unique “stripes” that each person carries. Just as no two zebras have the same pattern, we recognize and celebrate the varying and glorious identities within the communities we serve. Our approach is rooted in deep cultural understanding, radical compassion, and respect for lived experiences, ensuring that the perspective of marginalized populations is centered in the research that drives meaningful action. With a long-standing commitment to being with the community before, during, and after, we strive to foster trust, dignity, and positive change in every project we undertake.
Founder and CEO
Denene Jonielle Rodney
Denene created Zebra Strategies because she wanted to provide a conduit through which multimillion-dollar corporations, agencies, and organizations could understand the importance of trust and truth in culture, ethnicity, and socioeconomic experiences. Her unique research methods take into account the nuances that someone with a more traditional background might overlook, and she takes pride in the fact that it’s her job to not only acknowledge those differences but to bring them to life when developing insightful strategic marketing plans for her clients.
Known for her warmth and humor, she creates a safe space for people to open up, tell their stories, and maintain their dignity. She has a unique ability to communicate with someone having a sixth-grade education, just as easily as with a room full of corporate executives. Her mission for everyone is the same: give people a voice, lift them up, and increase opportunities, thereby gently shaping the world into a better place.
“We are humbled by the trust given to us over the years and remain dedicated to bettering lives and communities.”
"The hand is the visible part of the brain."
Immanuel Kant
Contact Us
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