A Legacy of Understanding the Underserved
that championing the voices of marginalized, vulnerable
and hard-to-engage populations
We are not visiting, we live here—
Zebra Strategies has created trusted bonds with hard-to-reach communities for more than 20 years, allowing us to deliver eye-opening qualitative and quantitative insights.
Trusted Interactions for Truthful Results
Invite us to a dinner party and we will bring a serving of real talk to the table. Our unique, two-pronged approach was designed to find overarching truth:
Clients
We establish a candid, open conversation to define your needs and objectives as we explore touchy subjects and unknown markets.
Targets
We create non-stigmatizing relationships and safe spaces that establish trust and dignity for any individual’s circumstances, providing us with their truly hidden and humbling insights.
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Focus Groups Conducted Nationwide
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Group Participants Recruited Nationwide
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Ad Campaigns Tested
Insight Drivers
UX, POS, Diaries
The Insider Legacy
For 20+ years, Zebra Strategies has built strong relationships with groups often overlooked and underrepresented by general population research, gaining access to guarded information from distrustful audiences. As a result, our clients learn about different races, genders, identities, cultures, and life experiences—and how to bring all of it alive in their strategies.
- AAPI
- Black
- Hispanic / Latinx
- Immigrants
- Intersectionality
- In-language
- LGBTQIA+
- Low-tech
- Lower SES
- Native Indian
- People with disabilities
- Populations affected by health disparities
Our Clients
We are proud to have earned our stripes working with clients that include Fortune 500 companies in technology and healthcare, government and public advocacy offices, and community organizations. These are a few of the clients working to make a difference.
Contact Us
For more information, simply fill out and submit the form below.
To request a quote, click here.
Our Social Investments
