El Día de los Muertos, El Día de los Santos Difuntos, El Día de la Ánimas is here! A time to not only remember our dearly departed, but to keep them alive with our thoughts, prayers and deeds, this and every day.
A time to remember that the spirit of the departed still lives through their family and friends – and the actions they take every day.
The Hispanic population is incredibly diverse, with widely differing experiences, social circumstances, and traditions. Across these communities, passing on recipes and remedies is an important way to preserve knowledge, memories, and love.
Health indicators in the Hispanic community show we are facing a crisis. Did you know that one in two Hispanics will develop diabetes in their lifetime? The Hispanic community is chronically underserved by mainstream medicine and often disconnected from the approaches used by Western health and wellness industries.
We’ve seen this play a major role in our work with Hispanics on multivitamins, healthy diets, and diabetes prevention. We’ve learned how culturally targeted approaches can democratize health and remove the barriers to wellness.
By working in tandem with tradition, we can make the connection between making healthy changes and observing – nutritious and sustainable – ancestral knowledge.
AI is rapidly reshaping marketing research. Synthetic personas, digital twins, and LLM-generated “respondents” are being positioned as the next leap forward: faster insights, lower cost, reduced participant burden, and research at scale. Some of the early evidence is promising. Some frameworks are genuinely useful. And for certain mainstream use cases, synthetic respondents can absolutely help
Closing the digital divide with mobile optimization The digital divide is a huge issue. And not only for all American citizens but also for all the corporations who are looking to connect with both their users and potential customers. But when a large percentage of the American population doesn’t have a computer or a broadband
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