Small Business Saturday: 26 November 2022

What is Small Business Saturday?
American Express started Small Business Saturday amid the 2010 recession to boost small, locally-owned businesses amidst the hustle and bustle of Black Friday and Cyber Monday. The holiday remains an opportunity to shop more thoughtfully and promote local economies.

Why Shopping Small Is Important – And How To Do It
Small businesses are the backbone of the American economy and the heart of their local communities. They bring communities together, have a smaller carbon footprint, and are run by people who spend hours and effort to create their product/service just for you. Small businesses also pay local taxes, which means any money spent there flows back to their communities, supporting things like parks, schools, and emergency services.
These small businesses are at the core of every thriving neighborhood – and supporting them is more important now than ever. According to a recent nationwide survey, 70% of small business owners expect a recession within the next 6 months, but significantly fewer feel prepared to weather it. Now is the time to support the places you love.
Not sure where to shop? The Shop Small Map is a great place to start. You can also look at these national directories to find Black-owned, Hispanic-owned, AAPI-owned, and women-owned small businesses near you.

About Small Business Saturday. American Express. https://www.americanexpress.com/us/small-business/shop-small/

SURVEY: Small Business Owners Expect a Recession, but Few Are Prepared. Nationwide News. https://news.nationwide.com/small-business-owners-expect-a-recession-but-few-are-prepared/

Shop Small Map. American Express. https://www.americanexpress.com/en-US/maps?cat=Shop-Small&linknav=us-loy-shoppers-shopsmallmap&intlink=us-GABM-SS_2022_Map

ByBlack. U.S. Black Chambers. https://www.byblack.us/

‌Latin Businesses. https://latinbusinesses.com/

Asian American and Pacific Islander Business Collective. https://www.aapibusiness.co/

Women and Minority Owned Businesses. https://www.womenandminoritybusiness.org/

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