The Blog

Our blog

Our blog explores what elements creates great research and best practices for thoughtful brands. Read on for breaking research news, advice, and tips on approaching touchy research topics with care.

Brené Brown On Empathy

Brené Brown On Empathy

We at Zebra Strategies believe empathic listening is necessary for conducting insightful research. Through this practice, we create a safe space to navigate highly sensitive and deeply personal subject matter.

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Improving “Difficult Conversations”: Tips for Researchers

Improving “Difficult Conversations”: Tips for Researchers

Our team recently came across an interesting interview with Peter Coleman, the founder of the Difficult Conversations Lab at Columbia University, a lab dedicated to the practice of discussing challenging topics. Coleman has some helpful advice for everyone on how to communicate better.

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